Active → Returning → At risk → Lost. Appointer watches lifecycle signals and triggers a warm, contextual message at the right moment. Per-send attribution down to revenue.
Active is anyone who's booked in the last 4 weeks. Returning is 4–8 weeks. At risk is 8–16 weeks. Lost is anything beyond. The tag drives which campaign fires when.
Each ships with editable templates, configurable cooldowns, and per-tenant kill switches. Use them as-is or rewrite the copy to your tone.
Every send is tracked through to the rebooking — you see exactly how much revenue each campaign brought back. €1,950 from one campaign last month is a real number, not a vibe.
Every retention message includes a one-click rebook link that pre-fills the client's preferred service, time, and staff. Less friction, more conversions.