We're heads-down building the product. Who we are, why we started, the faces behind Appointer — that story lands here once it can be told properly.

The company page is still being written.

Take action — with your approval

Book appointment

Your booking page is often a client's first impression. Paste your website and AI pulls your brand color, font, and logo, then styles the whole page to match. Preview it live, then approve before it ships.

Brand Studio

A booking page that looks like you — in one paste

The Copilot understands your entire workspace. It answers questions, finds information, and carries out tasks — all grounded in your live business data, always with your approval.

Ask anything. Let it handle the rest.

Update service

Start your free Pro trial and let Appointer's AI run your admin, surface hidden revenue, and brand your booking page. Ask naturally, stay in control, save time every day.

Put AI to work for your business

The AI that runs your business with you

From question to action

Most tools staple a chatbot to the side and call it AI. Appointer weaves it into the three parts of your day that actually move money: running the admin, finding revenue you're leaving behind, and making your booking page look unmistakably yours.

Intelligence built into the work — not bolted on

Copilot, Radar, and Brand Studio all come with your Pro subscription. Try it free for 7 days and cancel anytime.

Every AI feature, included with Pro

Every business leaves money in its client base — regulars drifting off, VIPs ready for more, quiet hours going unbooked. Radar scans for it automatically and hands you a ranked, explained list you can act on in a click.

Radar

It finds the revenue you can't see

The assistant never makes changes on its own. Before anything happens, you'll see exactly what's about to change and decide whether to approve or reject it. Every confirmed action is recorded automatically.

Nothing changes without your approval

The Appointer Marketplace is coming soon — get discovered by clients near you.

Appointer is built by a very small team, and we're not hiring right now. When that changes, every real opening will be listed on this page.

Nothing today. We'd rather show you an empty page than a ghost job posting.

Open roles will appear here

No open roles — yet.

A question, an idea, or you're still deciding whether Appointer fits your business — write to us. Real people read every message, and you'll hear back within a business day.

Something went wrong and your message didn't go through. Give it a minute and try again.

Write to us

Your message is in our inbox. We'll reply to {email} within a business day.

Got it — thank you!

Let's talk.

Trust has to be earned. Until we have real customer stories to share, here are a few things we’ll never pretend to have.

What you’ll never find here

Founding member

Start for free, switch in minutes, and let your business become the first success story on this page.

Be our first success story.

Our first customers receive a level of attention that’s impossible to maintain as we grow. That’s our promise: you trust us early, and we’ll go the extra mile to make it worth your while.

Being early has its advantages

Appointer is just getting started, so we don’t have a wall of customer logos yet. We could fake it — but that’s not who we are. We’d rather earn every story on this page by helping our first customers succeed.

This page is waiting for real stories.

Until this page tells our customers’ stories, hold us to these promises.

You don't need testimonials to evaluate a booking platform. Everything below is live right now — go inspect it.

Judge us by what you can check today

Authenticate every request with a secret API key in the <code>Authorization</code> header. Generate one from <b>Settings → Developer</b> — it can only read and write data inside that workspace.

request headers

Roll or revoke a key instantly — old keys 401 immediately.

Revocable

The full secret appears a single time, at creation. Store it server-side.

Shown once

A key never reaches beyond the workspace that issued it.

Tenant-scoped

Bearer keys, scoped to one workspace.

Let an assistant read open slots and book on a client's behalf, then confirm over chat.

AI assistant booking

Stream appointments, revenue and no-shows into your warehouse, Looker or a finance sheet.

Analytics & BI export

The API exposes the same entities you work with every day — appointments, clients, services, staff and locations.

Mirror clients and their full appointment history into HubSpot, Salesforce or your own CRM.

CRM sync

Manage staff working hours and roll multiple locations' calendars up to one dashboard.

Multi-location ops

React to webhooks to fire your own SMS, Slack pings or post-visit follow-ups.

Custom notifications

From one calendar to a whole platform.

Pull live availability and create appointments straight from your own website or app.

Custom booking widget

A REST API and signed webhooks for everything in your account — appointments, clients, services, staff and locations. Read, write, and react in real time.

Build integrations on Appointer.

Browse the complete OpenAPI reference — request and response schemas, error codes, pagination and idempotency, plus the full webhook event catalog.

Every endpoint, documented.

Register an endpoint and Appointer POSTs a JSON payload the moment an event fires. Every delivery is signed with a per-endpoint secret in the <code>X-Appointer-Signature</code> header — recompute the HMAC-SHA256 of the raw body and compare in constant time to confirm it came from us.

Real-time, and signed.

Take your first booking in 4 minutes.

Book with {business}

9:30 · Iryna

10:30 · Sasha

11:00 · HOLD

12:00 · Anna

1:30 · Lukas

See you Monday at 10. Add to calendar →

We've got you booked · Mon 10:00

Tomorrow at 10am

We're at 14 Khreshchatyk · parking on Bohdana Khmelnytskoho.

See you in a few hours

We missed you

Reactivation revenue from "It's been a while"

Tell us what you're trying to do — we read every message and reply within one business day.

Still stuck?

Real answers about setting up and running your business on Appointer. Can't find yours? Write to us — a human replies within one business day.

How can we help?

A new channel for new clients

new clients this month

Booking that feels effortless

Clients see your services, photos, and real reviews — then book an open slot in seconds, right from your profile.

A profile that's ready to book

Clients open the Marketplace and see businesses around them on a live map, with a side list they can sort by service, distance, rating, and what's open now. Tapping a business opens its profile — services and prices, photos, reviews, and a real-time availability calendar — so the path from “who's near me” to a confirmed booking is a few taps. Every booking flows back into your Appointer calendar exactly like the ones you take today.

A map of your whole market

Subscribe to the news and we'll tell you the moment your area goes live.

Be first on the map.

Get found by clients near you

From discovery to a booked chair

Salons are just the start. If clients book time with you — a chair, a room, a lens, an hour of your attention — the Marketplace has a place for you.

Not on this list? You still fit.

My regular clients are the best part of what I do, and I’d love to welcome a few new faces too. If someone nearby can find me on the map and book an appointment in just a couple of taps, that’s exactly what I was hoping for.

Coming to your city

The Marketplace opens city by city. Subscribe to the news and we'll email you as your area goes live — with priority placement for the businesses that got there first.

Be the first to know when your city opens

Get discovered by new clients near you — a public map and list where people find and book you directly.

Marketplace

You won't receive product news from us anymore. Changed your mind? Any subscribe form on the site adds you back.

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One moment…

The link you followed might be broken, or the page may have moved. Here are some good places to land instead:

That page took a day off.

Buy what you need, when you need it. Same subscription, separate line items.

Add-ons

Frequently asked

Create your account for free. Set up in minutes and start accepting bookings today.

Everything's ready.

Choose the plan that's right for you

One simple price for your whole business—never per user. Start with a free plan, and try Pro free for {trialDays} days whenever you're ready.

Start free. Upgrade when it makes sense.

See your revenue, bookings, average spend, and customer satisfaction in one clear dashboard. Track performance over time and dive into the details whenever you need them.

Busiest hours

Overview

Everything you need to know, at a glance

Customize every detail—from colors and typography to your logo and visual style—and see the results instantly. Add your website, and AI will help create a look that fits your brand in seconds.

Booking page

A booking experience that feels like your brand

Business overview

Everything you need to understand your business, win back more clients, and strengthen your brand is included in Pro. Start for free and upgrade whenever you're ready.

Turn every booking into an opportunity to grow

See where your revenue comes from, identify the clients most likely to book, and create a brand experience people remember. Analytics, Opportunities, and Branding work together to help you grow smarter.

Know what drives your business. Grow with confidence.

Appointer analyzes every client and highlights your best growth opportunities—who to bring back, who's ready for a membership, and where an upsell makes sense. Every recommendation is prioritized by potential value and backed by clear reasoning.

Opportunities

Turn customer data into real revenue

Everything starts with the same booking data. Analytics shows you what's happening, Opportunities uncover your next sources of revenue, and Branding turns every customer interaction into a seamless extension of your business.

Measure it. Grow from it. Make it yours.

Appointer doesn't just track performance—it shows the real financial impact of every opportunity you've captured, helping you see exactly how the platform pays for itself.

See the revenue you've recovered

REST API, signed webhooks, OAuth 2.0. Pull bookings, push clients, react to lifecycle events from your own systems. Available on Pro.

Build on top of Appointer.

GET /v1/clients, /v1/services, /v1/staff, /v1/appointments — bearer-token auth with keys you generate from the admin Integrations page. Write endpoints land in the next round.

Read-only first, write soon.

appointment.created, appointment.cancelled, appointment.rescheduled fire as JSON POST with HMAC-SHA256 signatures. 5-attempt exponential backoff on 5xx; verify signature with the secret you got at creation time.

Real-time, signed, retried.

Build a Zapier/Make-style integration that can be installed across many Appointer tenants. Standard authorization-code flow with refresh tokens.

For multi-tenant integrations.

Every booking and every client adds to a clear picture of your business. See your revenue, busiest hours, returning clients, and the trends behind the numbers — all in one place.

Know how your business is doing at a glance

Share a link or embed it into your website. Clients can browse your services, see live availability, and book whenever it's convenient for them — in their own language and time zone.

A booking page that feels like part of your business

The first time a client books, Appointer creates their profile automatically. From then on, every visit, purchase, and booking becomes part of their story, giving you a clear picture of your regulars, your best clients, and the ones who haven't been back in a while.

A CRM that builds itself

Get your booking page up and running in minutes. Every appointment automatically builds your client base and gives you the insights to grow with confidence.

One place to run your business

Every booking moves your business forward

One booking page. A growing client list.

Every new booking adds to your client database. Every client helps you better understand your business. Those insights help bring people back, creating a cycle that keeps working long after you've set it up.

Every booking makes your business smarter

Book in under a minute

Open any booking to reschedule, complete, cancel, or mark it as a no-show. Appointer flags scheduling conflicts before you confirm, highlights non-working hours, and automatically keeps your client informed.

Stay on top of every appointment

Calendar, online booking, staff, services, and locations — all set up in minutes. Start for free, no credit card required.

Everything you need to run bookings. In one place

Keep every appointment and every team member in one place. Set individual schedules, build your service menu, and let automatic no-show protection take care of the rest.

Run your entire business from a single calendar

Your locations

Add new locations and manage them all from a single account. Each location has its own team, schedule, services, pricing, currency, and time zone, while switching between them takes just one click.

One account. Every location

Tuesday, 14 May

Start with a handful of regular clients. Add your first team member, open a second location, then a third. Appointer grows with your business—no migrations, no complicated setup, and no need to change the way you work.

Start solo. Grow without limits

Add your locations, set up your team, and create your services. Appointer brings everything together, so clients only see available time while you stay in control of your business.

Everything works together. That's what keeps your calendar accurate

Team availability

Each team member has their own schedule, breaks, days off, and time off. Online booking only shows times when the right person is actually available.

Clients only see available time

Services

Set service durations, prep and cleanup time, and deposit rules, then group everything into categories. Appointer keeps your service menu organized and ready to book.

Services, tailored to your business

Revenue at risk, leakage, lost clients, occupancy — each metric on the dashboard is also an action. Click revenue at risk, send a re-engagement campaign. Click leakage, set a no-show fee.

Every number is a button.

Reconciled revenue plus held bookings projected forward, with confidence bands based on your no-show rate and historical seasonality.

What you'll bring in this month, this quarter.

Weekday × hour grid showing how full each slot is. Spot the dead Tuesday afternoon, fix it with a targeted promotion or staff schedule change.

Where your day actually fills.

Revenue, count, and average ticket per service. Color is your moneymaker, blowouts fill the gaps — see the numbers behind the gut feeling.

Which service makes the money.

Active → Returning → At risk → Lost, with month-over-month deltas. Spot the leak before it's a flood.

How many clients are slipping away.

Online card payments are live today through LiqPay. Calendar sync, Zapier, and automatic video-call links are on our roadmap — here's what's planned and what's already here.

Plays well with the tools you already use.

Planned: two-way sync so bookings made in Appointer land on your phone calendar, and personal events on your calendar block availability in Appointer. Not available yet — follow the roadmap for updates.

Calendar sync — planned.

LiqPay under the hood, connected to your own merchant account — clients pay a deposit or the full amount by card, and funds settle directly to you. Appointer never holds the money; it just keeps the payment status on each booking.

Payments that go straight to your account.

On the roadmap: triggers for new bookings, cancellations, and completed appointments to push into Mailchimp, Slack, Notion, and more. Today, developers can build these flows directly against our API and webhooks.

Connect Appointer to thousands of apps — planned.

Planned for online consultations and remote sessions: a unique meeting link generated for each booking and sent in the confirmation email. Not available yet.

Feature	Free	Pro Most popular
Booking
Online bookings	Unlimited	Unlimited
Public booking page
Hold-slot reservations
Team & locations
Staff seats	Unlimited	Unlimited
Locations	Unlimited	Unlimited
Notifications
Email reminders	200/mo + top-ups	500/mo + top-ups
SMS reminders	—	250/mo + top-ups
Analytics
Analytics
Opportunity Core
Radar opportunity engine	—
AI assistant
AI Assistant	—
Retention & growth
Lifecycle campaigns	—
Email template editor	—
Branding
Booking-page branding	—
Developer
Developer Mode	—
Payments
Deposits · LiqPay
Platform fee on online payments	3%	3%